Research & experiments

The Lab

The Mad Ones Lab was an artist development program built around the show — a community where performers, music directors, dramaturgs, and theatre-makers studied the score, ran work sessions, and developed digital production techniques together.

The Lab grew out of a simple idea: musicals don’t just exist when productions go up. They exist whenever someone sits at a piano with the score, when a voice teacher hands a student the sheet music for “Run Away With Me,” when a high school director wonders if their cast could pull this show off. The Lab was for those people.

Over the course of its run, the Lab hosted callboard conversations, social media collaborations, work sessions, and showcases — building tools and resources for anyone working with the material.

That work didn’t end with the Lab.

The Mad Ones Engine homepage — a neon road stretching toward the horizon under a starfield, with the show's distressed wordmark and 'Plan Your Trip' / 'Let's Go!' buttons

It became

The Engine

A hybrid digital playground built around The Mad Ones — for theatre companies, voice teachers, students, and anyone who wants to do more than listen to the cast album.

Take it for a spin →

engine.themadonesmusical.com